U.S. audiences have never had as many options to access content as they do these days. In short, consumers in the U.S. seem like they can’t get enough of content and the possibilities for marketers to reach them, while fragmented, is an opportunity that is just too good to pass on.
— Read on www.nielsen.com/us/en/insights/news/2018/time-flies-us-adults-now-spend-nearly-half-a-day-interacting-with-media.html